HEAD – PUBLIC RELATIONS AND MARKETING (JOB GRADE 4)

Job Purpose

To plan, coordinate, implement and manage corporate communications, media and public relations, and marketing functions of the Company in order to preserve and enhance the image and visibility of the Company and its services.

Key Responsibilities

• • Develop and manage the Company’s Communication Policy, Procedures, and Public Relations Strategies to ensure effective dissemination of information to enhance visibility and brand to grow industry awareness.
  • Develop and implement marketing strategies and communications plans with clear goals, tactics and budgets for company products and services.
  • Create and edit content for various engagements, and publish newsletters, reports, articles, press releases, discussions, presentations, in print or online.
  • Writes speeches and press statements for the Managing Director and coordinates and verifies all publications to the media and general public.
  • Manage the Company website, manage website content to ensure timely website updates with relevant content for the public and other users
  • Writes Minutes of various Meetings as assigned and tracks the actions taken
  • Collects and compiles materials and archives them in the Research Centre.
  • Prepares, coordinates and supervises all Company public relations events, functions, and ceremonies in liaison with internal and external stakeholders.
  • Manage the Customer Complaints Management Systems (CCMS) and all Public Feedback Mechanisms, Media Inquiries and Interview Requests, and acts as point of information or interface between the Company and the Public to promote the Company’s brand and public reputation.
  • Acts as point of information or interface for the Company and manages all media inquiries and interview requests and queries from the general public.
  • Find new opportunities for partnerships, sponsorships and advertising.

Qualifications and Desired Skills

Core Qualifications:

• Grade 12 School Certificate or Equivalent with a minimum of Five (5) “O” Levels, which must include Credits or Better in English and Mathematics.
• Bachelor’s Degree in Journalism, Public Relations or Mass Communication
• Diploma in Marketing, Advertising, Sales will be an added advantage
• Any Qualification in graphic designing will be an added advantage
• Minimum of Five (5) years of relevant work experience, with marked success
  Proven Computer Skills (Microsoft Office Tools and internet) is required
• Valid Membership to the Zambia Institute of Public Relations and Communications, and must have a valid 2025 practicing License
• Preferred Age Limit: Not older than 45 Years Next Birthday

Other Desirable Competencies / Skills / Attributes:

• Proven working experience in public relations is required
• Proven working knowledge in graphic designing is required
• Solid experience with internet and social media marketing
• Proven track record designing and executing public relations campaigns
• Exceptional verbal, negotiation, writing and editing skills
• Strong relationships with local, national and international media outlets
• Excellent event planning, execution and direction experience
• Must be outgoing and of pleasant personality and high integrity