19 Feb 2024
Sales and Marketing Specialist at Innovate General Insurance
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- Company: Innovate General Insurance
- Location: Zambia
- State: Lusaka
- Job type: Full-Time
- Job category: Sales/Marketing Jobs in Zambia
Job Description
Job Overview:
We are seeking a highly motivated and results-driven Sales and Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing and a proven track record of driving sales through various channels. As a Sales and Marketing Specialist, you will play a key role in developing and executing effective marketing strategies to promote our products/services.
Responsibilities:
- Develop and implement comprehensive marketing strategies to promote products/services.
- Generate leads and drive sales through various channels, including digital marketing, social media, and traditional methods.
- Conduct market research to identify trends, competition, and opportunities for growth.
- Collaborate with cross-functional teams to create compelling and targeted marketing collateral.
- Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in sales and marketing roles, with a focus on digital marketing.
- Strong understanding of digital marketing channels, including social media, email marketing, SEO, and SEM.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively in a team environment.
- Strong analytical and problem-solving skills.
Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with CRM software.
- Graphic design skills and proficiency in Adobe Creative Suite.
- Certification in digital marketing or related field is a plus.