Overview

We are hiring!

Our client in Zambia is looking to hire for a Marketing Specialist to join their team for a job vacancy with the betting industry.

Key Responsibilities:

• Develop trade marketing strategies to increase brand presence and sales.
• Until Marketing Manager is hired, coordinate and plan promotions, activations and merchandise distribution across Zambia.
• Manage trade promotions, including planning, budgeting, and execution.
• Analyze market trends in betting promotions/
• Develop relationships with tipsters and promotion companies.
• Measure and report effectiveness of trade marketing initiatives.

Qualifications:

• Diploma or bachelor’s degree in marketing, business, or related field.
• Proven experience in trade marketing, preferably in gaming/betting.
• Strong analytical skills and understanding of retail dynamics.

Experience Requirements:

• Decent understanding of the informal trade environment in Zambia.
• Good communication and negotiation skills.
• Experience in either the beverage, alcohol, telecommunications, or gambling sectors.
• Ability to build relationships with local businesses and influencers.
• Creativity in developing promotional campaigns and marketing initiatives.
• Proficiency in using basic marketing and sales tools.