The Marketing Officer will be responsible for promoting research and publication services through various strategies and channels, requiring creativity, analytical skills and effective communication.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute marketing campaigns and activities to promote research and publication to targeted audience and clients.
• Conduct Market Research: Analyze market trends, clients’ behavior and landscape to identify research and publication opportunities and inform marketing strategies.
• Content Creation: Generate engaging research and publication content for various platforms, including websites, blogs, social media and advertisements.
• Manage Digital Marketing Channels: Oversee email marketing, social media and online advertising efforts to drive traffic and engagement on research and publication.
• Monitor and Analyze Performance: Track key performance metrics to evaluate the effectiveness of research and publication marketing campaigns.
• Budget Management: Develop and manage research and publication marketing budget, ensuring efficient allocation of resources.

Required Skills and Qualifications:

• Education: Diploma in Marketing, Business or a related field is typically preferred.
• Experience: Proven experience in marketing, with a strong understanding of marketing principles and strategies however, newly graduated candidates will also be given a chance.
• Analytical Skills: Ability to analyze research and publication dataand market trend to make informed decisions.
• Creativity: Strong creative skills for developing research and publication innovative marketing campaigns and content.
• Communication Skills: Excellent verbal and written communication skills to effectively convey research and publication messages across various channels.
• Adaptability: Ability to perform in the field/outdoor environment.

Working Environment:

• Setting: Typically, field work but also office environment.
• Reporting Structure: Reports to the Regional Academic Agent.