Marketing Agency Job Description / RFP

Company: Business Momentum Advisory Services

Industry: HR Consulting

Project Type: Retainer or Project-Based

Location: Hybrid

About Us

Business Momentum Advisory Services is an HR consulting firm specializing in talent management, organizational development, workplace culture transformation, HR strategy, and people-centric business solutions. We partner with organizations to improve performance through effective human capital practices.

To strengthen our brand presence and expand our client base, we are seeking a marketing agency with expertise in B2B professional services preferably with experience supporting HR, consulting, or people-focused firms.

What We’re Looking For

We are looking for a strategic marketing partner to help us increase visibility, attract qualified leads, and communicate the value of our HR consulting services. The ideal agency should bring creativity, data-driven thinking, and strong experience in branding and digital marketing for service-based businesses.

Scope of Work

1. Branding & Positioning

• Refine our brand identity, messaging, and visual presence
• Develop a value proposition that resonates with HR and business leaders
• Conduct competitive and market analysis within HR consulting

2. Digital Marketing

• Improve website performance, SEO, and user experience
• Manage social media platforms (LinkedIn priority)
• Create and execute digital ad campaigns (LinkedIn Ads, Google Ads, etc.)

3. Content Marketing

• Create HR-focused content: blogs, case studies, whitepapers, thought leadership pieces
• Develop email marketing campaigns and newsletters
• Produce social media posts and graphics aligned with brand voice

4. Lead Generation & Funnels

• Build targeted lead generation campaigns
• Create landing pages, conversion funnels, and automation workflows
• Integrate strategy with CRM or marketing automation tools

5. Analytics & Reporting

• Provide monthly performance dashboards
• Track KPIs such as website traffic, lead conversions, and campaign ROI
• Offer ongoing recommendations to improve outcomes

Qualifications

• Proven experience working with HR consulting, professional services, or B2B firms
• Strong portfolio with measurable results
• Ability to manage both strategy and execution
• Excellent communication and project management skills
• Transparent pricing and clear deliverables

Proposal Requirements

Interested agencies should submit:

• Introduction to your agency and team
• Relevant experience or case studies
• Your proposed approach for HR consulting marketing
• Pricing (retainer, project, or package options)
• Sample work or portfolio links
• References (optional)

Submit proposals or queries to:

[email protected]