Job Purpose

The Event Manager will plan, execute, and oversee engaging networking events, seminars, and workshops designed to drive business growth for SMEs, build strong ties with partners/customers, and enhance the firm’s brand visibility. The goal is to create high-quality, impactful experiences that facilitate connections within the SME sector.

Key Responsibilities

• Event Planning & Execution: Take ownership of the end-to-end management of SME networking events, from conceptualization to execution, ensuring they align with company goals and communication strategy.
• Networking & Engagement: Curate, market, and promote events to maximize attendance and engagement within the target audience.
• Budgeting & Financials: Create, manage, and adhere to event budgets, tracking expenses and negotiating with vendors to maximize ROI.
• Relationship Management: Act as the primary point of contact, building relationships with SME clients, sponsors, and external partners.
• Logistics & Operations: Coordinate all on-site logistics, including venue selection, catering, AV equipment, and scheduling.
• Post-Event Analysis: Conduct post-event evaluations, collecting feedback via surveys to analyze success, measure ROI, and report findings to senior management.
• Team Leadership: Supervise event staff, volunteers, and subcontractors to ensure smooth on-site execution.

Required Skills & Qualifications

• Experience: 3–5+ years of proven experience in event planning, specifically in corporate, networking, or B2B environments.
• Organizational Skills: Exceptional project management skills, with the ability to handle multiple projects simultaneously under tight deadlines.
• Communication: Excellent verbal and written communication skills, with a confident, professional demeanor.
• Interpersonal Skills: Strong ability to connect with business owners, clients, and partners.
• Tech-Savviness: Proficiency in event management software (e.g., Cvent, Eventbrite, Whova) and CRM tools (e.g., HubSpot, Salesforce).
• Education: Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.

Preferred Qualifications

• Bachelor’s degree in Business Administration/Marketing/Public Relations/Mass Communication/Event Management/Economics or a related qualification.
• A Master degree will be an added advntage.
• Creativity in crafting unique event themes.
• Experience in a consulting or professional services firm.
• Familiarity with digital marketing platforms for event promotion.

Key Performance Indicators (KPIs)

• Event Success: Attendee engagement and satisfaction surveys.
• Financial Performance: Adherence to budget and cost savings.

ROI: Number of new leads or business opportunities generated from events.