Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of the Corporate Brand and Communications Manager will lead and manage the overall brand communications strategy in Zambia. This role involves developing and implementing comprehensive communication plans, managing public relations activities, and ensuring brand consistency across all platforms. The manager will work closely with internal and external stakeholders to enhance the company’s public image and drive engagement.

Key Roles and Responsibilities:

• Corporate Brand Management:
  • Develop and implement brand strategies to strengthen the company’s image and increase brand awareness.
  • Ensure alignment with group brand guidelines and manage major brand projects and initiatives.
  • Oversee the production of all digital content, including photography, video, multimedia, and online copy.
  • Ensure brand compliance under the guidance of the company brand policies.
  • Develop engaging and effective corporate communication campaigns to drive understanding and buy-in among critical stakeholders.
• Corporate Brand Strategy:
  • Lead the formulation of brand strategies and plans to drive innovation, operational efficiency, and cost reduction.
  • Develop and execute integrated communication and engagement strategies to positively influence stakeholder perception.
  • Create and manage content calendars for digital channels, including social media, websites, and newsletters.
• Public Relations:
  • Manage public relations activities to enhance the company’s public image and strengthen stakeholder relationships.
  • Develop and provide key communication support for corporate events and high-quality speeches/presentations for executive management.
  • Draft press releases, speeches, and other business correspondence.
• Media and Advertising:
  • Lead the execution of media strategies, ensuring effective campaign execution across all media channels.
  • Develop detailed campaign briefs for internal and external teams to create and deploy relevant and compelling content.
  • Monitor trends and audience engagement, providing detailed analyses of marketing activities.
• Regulatory Engagement:
  • Engage with government stakeholders’ campaigns on public policy
  • Work closely with community leaders, internal stakeholders, and external content creators to tell compelling stories and engage with the online audience.

Key Performance Indicators (KPIs):

• Brand Awareness:
  • Increase brand awareness (favourability).
  • Improve reputation.
• Engagement Metrics:
  • Increase social media engagement (likes, shares, comments).
• Public Relations:
  • Secure positive media mentions.
  • Increase positive sentiment in media coverage.
• Campaign Performance:
  • Increase reach and impressions in all campaigns.
  • Meet or exceed campaign ROI targets.
• Stakeholder Satisfaction:
  • Achieve stakeholder satisfaction score in annual surveys.
  • Increase internal stakeholder engagement through effective communication initiatives.
• Content Production:
  • Produce and publish pieces of high-quality content per month.
  • Ensure content aligns with brand guidelines and messaging.

Key Attributes and Competencies:

• Excellent communication and interpersonal skills.
• Strong project management and organizational skills.
• Ability to work in a fast-paced, dynamic environment.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.

Minimum Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations or Creative related field.
• At least 5 years of experience in a corporate communications or brand management role, with 5 years in a managerial position.
• Experience in digital communications, social media, and public relations.
• Strong understanding of consumer behaviour, market dynamics, and research principles.

Additional Information:

• Band: VI

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for shortlisting. Internal applicants require Line Manager approval. Please note that only shortlisted applicants will be contacted.