The Product Marketing Assistant will be responsible for coordinating, executing, and monitoring marketing campaigns across all customer segments and platforms. The role ensures that campaigns are deployed efficiently, measured effectively, and optimized using clear performance insights. The Product Marketing Assistant works closely with Digital Marketing and Commercial business units to deliver timely reporting, actionable recommendations, and improved campaign outcomes. The role strengthens the Bank’s goal of delivering customer-focused, data-driven marketing aligned with the “You First” brand promise.

Job Responsibilities:

Campaign Deployment & Execution

· Coordinate and manage end-to-end campaign deployment across digital, ATL, BTL, branch and partner channels.

· Ensure campaigns are delivered, scheduled, and executed accurately and within set timelines.

· Support business units by translating campaign briefs into executable plans.

· Maintain the campaign calendar and ensure alignment across segments and channels.

· Assist with resolving any deployment or scheduling issues, working closely with the Senior Specialist – Digital Banking & Marketing.

Campaign Monitoring, Analytics & Reporting

· Track performance of all campaigns, including digital impressions, reach, CTR, conversion, leads, sales impact and engagement.

· Prepare weekly, monthly, and post-campaign reports for internal stakeholders.

· Build dashboards and trackers to show ongoing performance.

· Analyse data to identify trends, challenges, and opportunities for improvement.

· Provide insights and data-driven recommendations to help segments improve efficiency and return on marketing spend.

· Support business units with tailored reports relevant to their products and customer segments.

Segment & Business Support

· Support Mass Market, Retail Banking, Corporate Banking, Digital Banking and other Commercial Divisions with campaign execution and reporting needs.

· Liaise with product teams to ensure campaign content is correctly positioned and aligned to the segment strategy.

· Provide product teams with regular insights that help shape future marketing interventions.

Digital Marketing Support

· Assist the Digital Banking & Marketing team in optimizing campaigns across social media, email, website, and online banking platforms.

· Ensure digital customer journeys are tested, accurate and effective.

· Monitor digital analytics and recommend ways to improve online performance.

· Ensure all digital assets adhere to compliance and brand standards.

Governance, Compliance & Administration

· Ensure campaign approvals, briefs, creative materials and performance data are accurately documented, approved and archived.

· Maintain strong vendor and agency coordination where applicable.

Any other duties as assigned by superiors.