Key Responsibilities:
– Strategy Development: Develop and implement comprehensive trade marketing
strategies that align with overall business goals, ensuring effective execution across
various retail channels.
– Market Analysis: Conduct thorough market research and analysis to identify
consumer needs, market trends, and opportunities. Use insights to optimize trade
marketing strategies and improve product positioning.
– Channel Management: Identify and develop new retail channels and partnerships to
enhance product visibility. Collaborate with sales teams to create and implement
channel-specific marketing plans.
– Campaign Management: Oversee the creation and execution of trade marketing
campaigns, including in-store promotions, merchandising strategies, and POS (Point
of Sale) materials. Ensure all activities are aligned with brand guidelines and
promotional calendars.
– Budget Management: Develop, manage, and monitor the trade marketing budget to
ensure cost-effectiveness and efficient allocation of resources. Provide regular
updates to senior management on budget performance.
– Collaboration: Work closely with the sales, product development, and finance teams
to ensure integrated marketing efforts. Provide strategic input to optimize product
assortment, pricing, and promotional activities.
– Relationship Management: Build and maintain strong relationships with key retail
and distributor partners. Negotiate and manage trade terms, contracts, and
promotional agreements.
– Performance Evaluation: Utilize data analytics to measure and evaluate the
effectiveness of trade marketing campaigns. Generate reports on key performance
indicators (KPIs) and provide data-driven recommendations for continuous
improvement.
– Team Leadership: Lead and manage a team of trade marketing specialists,
providing guidance, training, and support to achieve departmental objectives.

Qualifications:

– Education: Bachelor’s degree in Marketing, Business Administration, or a related
field. An MBA is a plus.
– Experience: Minimum of 7 + years of experience in trade marketing, sales, or a
related role within the FMCG industry. With a minimum of 5 years in a management
or functional leadership role.

Skills:

– Strong understanding of retail channels, distribution, and merchandising strategies.
– Excellent communication and interpersonal skills, with the ability to influence and
collaborate with stakeholders at all levels.
– Proficiency in data analysis and the ability to derive actionable insights.
– Strong project management skills, with the ability to manage multiple campaigns
simultaneously.
– Creative thinking and problem-solving abilities.
– Proven leadership skills with experience in managing and developing teams.
– Proficiency in using CRM, ERP, POS, and analytics platforms.
– Mandatory: Direct procurement and development experience with local and foreign
market vendors as it relates to point of sale and display.
– Mandatory: Candidate must have developed, implemented and successful run
impactful consumer activations and campaigns linked to in store display as well as
manual / traditional, online, mobile and WhatsApp entry mechanisms.