SOCIAL MEDIA MANAGER

Job Summary: The Social Media Manager at Maqola Creative Agency is responsible for developing and executing social media strategies that enhance client brand awareness, engagement, and loyalty. You will manage social media channels, create compelling content, and analyze performance metrics to optimize campaign effectiveness.

Responsibilities:

Develop and implement social media strategies aligned with client objectives and target audience insights.
Manage and oversee client social media accounts, including content creation, scheduling, and community engagement.
Create engaging and shareable content across social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Monitor social media trends and industry developments, providing recommendations for content and campaign optimization.
Analyze social media performance metrics and provide regular reports to clients, identifying key insights and opportunities for improvement.
Collaborate with internal teams to integrate social media into broader marketing campaigns and initiatives.
Stay updated on platform algorithm changes and best practices in social media marketing.
Manage social media advertising campaigns, including budget allocation and performance tracking.

Requirements:

Proven experience in social media management or digital marketing.
Strong understanding of social media platforms and best practices.
Excellent writing and communication skills, with the ability to create compelling content.
Proficiency in social media management tools such as Hootsuite or Sprout Social.
Analytical mindset with the ability to interpret data and derive actionable insights.
Bachelor’s degree in Marketing, Communications, or related field (preferred).