Key Duties 

The Senior Public Relations Officer shall be responsible for:

• Supervise and undertake effective media relations to promote favourable coverage in the media.
• Supervise and undertake creative publicity activities that generate media coverage and capture the attention of the public.
• Supervise and undertake effective Quality content creation to generate interest.
• Supervise and undertake greater information flow by putting in place measures that ensure the public and the company have all necessary information on cases of public interest.
• Effectively coordinate the production of information materials to facilitate dissemination of key information.
• Ensure timely archiving of media reports, publications, and other relevant materials to facilitate efficient storage and retrieval of information.
• Supervise timely development of work plans, budgets, and operationalization of the same to monitor, evaluate and enhance performance.
• Supervise effective utilization of material resources in the company to ensure effective and efficient operations.
• Undertake consistent subordinate coaching with on-demand content to ensure seamless provision of public relations engagement between the company and the public.
• Writing and producing presentations, articles, press releases and social media posts.
• Organise and attend promotional events such as press conferences, open days, exhibitions, tours, and visits.
• Provide clients/colleagues with information about new promotional opportunities and current PR campaigns’ progress.
• Analyse media coverage.
• Coordinate and analyse the success of online advertising.
• Keeping records of progress, budgets, and timescales, and keeping clients/colleagues up to date with these.

Key Requirements and Skills

• Excellent supervisory, people management and time management skills.
• Initiative and judgement, high levels of integrity, ability to cope under pressure, attention to detail, and ability to multitask.
• Knowledge of Publication Packages and Excellent computer skills (MS Word, Excel, Power Point etc.)
• Excellent communication skills both orally and in writing.
• Excellent interpersonal and Presentation skills.
• The ability to prioritise and plan effectively.
• Digital media skills, such as graphic design, video editing and blog administration.
• Social media management experience.

Minimum Qualifications

• Grade 12 certificate with 5’Olevelsequirements.
• Bachelor of Arts in Mass Communication and Public Relations.
• A master’s degree in any related field will be an added advantage.
• Minimum of 5 years working experience at Senior Management level.
• Must be affiliated with the Zambia Institute of Public Relations and Communication (ZIPRC).