Job Description
Job Title: Sales and Marketing Personnel
Department: Sales and Marketing Department
Designation: Lusaka
Reporting To: Operations Officer

Summary

As a Sales and Marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:

• Planning
• Advertising
• Public relations
• Event organization
• Product development
• Distribution
• Sponsorship
• Research.

Responsibilities

As a Sales and marketing executive, you’ll need to:

• Convert leads assigned to you
• Create awareness of and develop the brand you’re marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place adverts in the press or on the radio
• work closely with in-house or external creative agencies to design marketing materials such as bro-chures and adverts
• write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organize and attend events such as conferences, seminars, receptions and exhibitions
• Source and secure sponsorship
• Liaise with designers and printers and organize photo shoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.

With experience, you’ll need to:

• Develop and implement a marketing strategy (often as part of a wider sales and marketing pro-gramme)
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Oversee and manage the marketing budget.

Skills

You’ll need to have:

• Communication and interpersonal skills
• Commercial awareness and business acumen
• Copywriting and design skills
•  Creativity
• An eye for detail
• Analytical and strategic thinking
• Drive and self-motivation
• A flexible approach to work the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• IT, social media and numeracy skills

Education, Experience, & Licensing Requirements:

• Bachelor’s degree in business or related field a plus
• Previous sales and management experience
• Experience using sales tracking software
• Driver’s License

Education, Experience, & Licensing Requirements:

• Bachelor’s degree in business or related field a plus
• Previous sales and management experience
• Experience using sales tracking software
• Valid Driver’s License