Job Title: Marketing Specialist – Real Estate

Job Summary:

We are looking for a creative and results-driven Marketing Specialist to develop and execute marketing strategies that drive brand awareness, lead generation, and sales for our real estate company. The ideal candidate will have a strong understanding of digital and traditional marketing channels, content creation, and market analysis.

Key Responsibilities:

Marketing Strategy & Execution:

Develop and implement marketing campaigns to promote real estate listings, new developments, and company services.
Create and manage multi-channel marketing plans (digital ads, social media, email, print, events, etc.).
Conduct market research to identify trends, target audiences, and competitive insights.

Digital Marketing & Social Media:

Manage company website, SEO, and paid ads (Google Ads, social media ads).
Develop and schedule engaging content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
Optimize digital marketing efforts for lead generation and conversion.

Content Creation & Branding:

Create compelling marketing materials (brochures, flyers, presentations, and email campaigns).
Write and edit property descriptions, blog posts, newsletters, and press releases.
Ensure brand consistency across all marketing channels.

Lead Generation & CRM:

Track and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, etc.).
Manage and update customer relationship management (CRM) systems.
Support sales teams with lead nurturing strategies and follow-up campaigns.

Event Planning & Community Engagement:

Organize and promote open houses, networking events, and property showcases.
Develop relationships with local businesses, media, and influencers for partnerships.
Engage with clients and prospects through email marketing and follow-ups etc.

Qualifications & Skills:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2+ years of experience in real estate marketing or a similar role.
Zambia Institute of Real Estate Agency license
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Experience with real estate platforms (Zillow, Realtor.com, MLS, etc.).
Knowledge of video marketing and real estate photography.
Understanding of local real estate laws and market trends.