Description:

Job Purpose
The Marketing and Social Media Executive will develop and optimise online marketing initiatives to drive customer acquisition. Assist in the execution of inbound marketing strategy, drive social media-based marketing campaigns and maintenance and development of the corporate websites. Provide analysis of current campaigns and feed the information to the Marketing and Executive team.

Summary of Key Responsibilities;

Develop and manage content-based Social Networks and Blog Sites.
Work with the team to create strategies to drive consultations and adoption of patient support programs
Manage and collaborate with agencies and stakeholders, identify and initiate partnerships with new vendors
Contribute to and influence the direction of social media strategy
Setting up and optimizing company pages within each social media platform (Facebook, Twitter, YouTube Instagram i.e.)
Improving the usability, design, content and conversion of the company website and Creating and optimising targeted and custom landing pages and micro-sites;
Work with an agency to design print materials brochures, flyers, branded t-shirts, logos, signposts, and all other marketing tools.
Prepare accurate reports on our marketing campaign’s overall performance on a monthly basis
Coordinate with advertising and media experts to improve marketing results
Work with the health services team to create educative content and materials for primary care marketing
Strategizing with the team to come up with fresh, innovative ideas/or modify existing ones
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Implement and execute email campaigns to nurture leads and customers;
Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
Review new technologies and keep the company at the forefront of developments in digital marketing.
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with the Marketing Manager and CEO to design effective and tailor-made/seasonal Social Media advertising campaigns

Required Skills and Attributes

Attention to detail
Open-minded
Good Communication Skills
Creativity and energetic personality
Strong presentation and negotiating skills
Strong editorial and verbal skills
Excellent communication skills
Time management and multitasking skills
Excellent writing and editing skills
Job Purpose
The Social Media Executive will develop and optimise online marketing initiatives to drive customer acquisition. Assist in the execution of inbound marketing strategy, drive social media-based marketing campaigns and maintenance and development of the corporate web sites. Provide analysis of current campaigns and feeding the information to the Marketing and Executive team.
Summary of Key Responsibilities;
• Develop and manage content-based Social Networks and Blog Sites.
• Contribute to and influence the direction of social media strategy
• Setting up and optimizing company pages within each social media platform (Facebook, twitter, YouTube Instagram i.e.)
• Improving the usability, design, content and conversion of the company website and Create and optimize targeted and custom landing pages and micro-sites;
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Implement, analyse, and optimize organic and paid search engine marketing activities;
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Implement and execute email campaigns to nurture leads and customers;
• Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Identify habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Marketing Manager and CEO to design effective and tailor made/seasonal Social Media advertising campaigns
Required Skills and attributes
• Attention to detail
• Open-minded
• Good Communication Skills
• Creativity and energetic personality
• Strong presentation and negotiating skills
• Strong editorial and verbal skills
• Excellent communication skills
• Time management and multitasking skills
• Excellent writing and editing skills
Primary Areas of Accountability:

Qualifications and Experience

Degree in Marketing, Mass Communications or Journalism
Qualification in Digital Marketing or Social Media Management will be plus
Must have a minimum of 4-6 years of work experience as a Social Media Analyst, Digital Marketer Social Media Coordinator or similar role
Must have experience in designing brochures, flyers, branded t-shirts, logos and signposts
Must have reasonable experience in script-writing and editing
Proven Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research and Google Analytics
Familiarity with WordPress and content management systems is preferred
Must have a track record of managing social media accounts on multiple platforms