Job Purpose

The Marketing and Promotions Officer will be responsible for the execution of inbound marketing strategies, driving online marketing campaigns and maintaining/developing the corporate website. Manage relations with well-established media houses and advertising agencies. Working closely with the MD, The Marketing and Promotions Officer will also develop and implement effective CRS programs.

Key Responsibilities;

• Sustain and implement marketing plans for all brands to increase brand awareness and visibility.
• Develop and optimise online marketing initiatives to drive customer acquisition
• Draft and distribute content such as newsletters and releases of the Aviation Sector
• Improving the usability, design, content and conversion of the company website and Social Media platforms
• Create and optimize targeted and custom landing pages and micro-sites;
• Work closely with the Managing Director to come up with effective Marketing and Customer Loyalty programs.
• Implement and execute marketing campaigns to nurture leads and customers;
• Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
• Develop and manage content-based Social Networks via Facebook Instagram YouTube
• Maintain and develop the company marketing database
• Work closely with Media Houses and Advertising Agencies
• Manage and maintain positive relationships with media partners (Radio & TV Stations)
  Liaise with graphic designers to produce ‘eye-catching’’ promotional material
• Participate in brainstorming and planning sessions
• Assist in organizing and execution of events, campaigns etc.
• Conduct Marketing Intelligence research within the Aviation/ Travel Sector
• Work closely with Procurement and MD when selecting Media /Advertising vendors.
• Undertake general administrative and clerical duties from time to time

Required Skills and Competencies

• Excellent communication and writing skills
• Well-organized, able to work with deadlines
• An analytical mind with attention to detail
• Outgoing and confident
• Sober Minded
• Creative
• Problem Solving Skills

Qualifications and Experience

• Degree or Diploma in Marketing/PR/Communication or relevant field
• Must have at least a minimum of 4-5 years of practical work experience STRICTLY in Marketing & Public Relations
• Marketing work experience within the Aviation, Travel and Tourism sector will be a plus
• Must be familiar with the Aviation, Travel and Tourism Industry
• Must have proven ability of marketing Services/Products on Social Media (i.e. Facebook Instagram, Twitter, YouTube)
• Working knowledge of databases and design software (e.g. Photoshop) will be an added advantage
• Must be Well-Networked with Advertising / Media Houses
• Must be a member of ZIM or a relevant professional body