Job Summary: A Marketing Officer will be responsible for developing and implementing marketing strategies to promote Association’s services. He/ She will play a crucial role in increasing brand awareness, generating leads, and driving sponsorship programs. The Marketing Officer will work closely with the other departments to ensure that all marketing efforts align with the Association’s goals and objectives.

Key Responsibilities:

• Develop and execute marketing plans and campaigns across various channels, including digital, social media, email, and print.
• Conduct market research and analysis to identify trends and opportunities.
• Create engaging content for marketing materials, such as websites, blogs, social media, and advertisements.
• Manage and maintain brand consistency across all marketing channels.
• Measure and analyze the performance of marketing campaigns and initiatives.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall Association goals.
• Manage relationships with external vendors, agencies, and partners.
• Plan and coordinate marketing events, trade shows, and sponsorships.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing roles, with a focus on strategic planning and execution.
• Strong understanding of marketing principles, concepts, and techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platforms.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Ability to work effectively in a fast-paced and dynamic environment.
• Team player with strong interpersonal skills.