DBK Management Consulting Limited is seeking an experienced Marketing Director to spearhead the marketing and sales initiatives for international client in the solar energy sector. This is a senior-level position focused on driving B2B sales, formulating strategic marketing plans, and fostering impactful partnerships to expand the company’s presence in Zambia. Candidates with expertise in alternative energy are highly encouraged to apply.

Job Purpose
The Marketing Director is responsible for developing and executing the overall marketing and sales strategy to drive business growth, enhance brand visibility, and ensure market leadership.
This role serves as a key driver of revenue generation by aligning marketing efforts with business objectives and fostering strategic partnerships.
The Marketing Director oversees all aspects of marketing, from strategic planning and campaign execution to team leadership and performance analysis, ensuring that the company’s products and services effectively meet the needs of the target market.

Key Responsibilities

Strategic Planning:

• Develop a long-term strategic roadmap for the company’s marketing and sales efforts, aligning with business objectives and growth targets.
• Conduct detailed market assessments, including competitor analysis, regulatory reviews, and customer segmentation, to inform strategy.
• Define strategic goals for market penetration, revenue growth, and brand positioning in Zambia’s solar energy sector.
•  Collaborate with cross-functional teams to align strategy with operational capabilities, financial planning, and technology deployment.
•  Monitor and refine strategies regularly based on market feedback and performance metrics.

Sales Management:

• Leads and executes B2B sales strategies to achieve revenue targets.
• Builds and manages relationships with key clients, distributors, and stakeholders.
• Designs and implement marketing strategies that enhance the company’s visibility and reputation in the solar energy sector.
• Creates targeted campaigns to raise awareness about the company’s products and services among B2B audiences.
• Leads marketing initiatives for new product launches, pricing strategies, and promotional activities to capture and retain market share.
• Establishes key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies and optimize accordingly.
• Develops and execute sales strategies that achieve business targets, focusing on B2B clients.
• Builds long-term partnerships with corporate clients, government institutions, and industry stakeholders.
• Leads negotiations with high-value clients, ensuring alignment with the company’s revenue and profitability goals.
• Provides tools, resources, and training to the sales team to enhance performance and customer engagement.
• Monitors the sales pipeline, address challenges, and ensure timely follow-ups to close deals effectively.

Market Development:

• Expands the company’s footprint in Zambia by leveraging existing networks and cultivating new relationships.
• Partners with government, NGOs, and private sector entities and business associations to promote the adoption of renewable energy solutions nd projects.
• Leverages personal and professional networks to establish new partnerships and drive market growth.
• Identifies and pursues new opportunities in untapped markets, industries, and regions.
• Advocates for policies and regulations that encourage the adoption of solar energy in Zambia.

Brand Management:

• Enhances brand visibility and reputation through strategic communication and public relations initiatives.
• Drives digital marketing efforts to reach diverse customer segments.
• Enhances the company’s brand positioning as a leader in the renewable energy sector through strategic communication efforts.
• Manages public relations and media engagements, including press releases, interviews, and industry events.
• Oversees the company’s digital marketing strategy, ensuring a strong and engaging online presence.
• Represents the company at conferences, trade shows, and networking events to build brand credibility and awareness.

Reporting and Analysis:

• Monitors and evaluates the performance of marketing campaigns and sales initiatives.
• Prepares detailed reports and present findings to the executive team.
• Develops and maintains systems for tracking the performance of marketing and sales initiatives.
• Analyzes data to identify trends, challenges, and opportunities, and make data-driven decisions.
• Presents regular performance reports to the executive team, including recommendations for improvement.

Qualifications

The following are the minimum qualifications for the role:-

• Grade 12 O’Level Qualification
• Minimum qualification Diploma in Marketing, Business Administration, or a related field.
• Professional Certifications in Marketing or related fields an added advantage.
• A minimum of 8 years of experience in marketing and sales, with at least 5 of those years being in a strategic leadership role.

Professional Experience
The following is the minimum professional experience required for the role:-

• Proven experience in B2B marketing and sales, preferably in the energy or solar sector.
• Strong understanding of the Zambian market alternative energy sector, including its regulatory and business landscape.
• Experience in the renewable or alternative energy sector is a strong advantage.
• Extensive experience in B2B sales within an industry sector
• Demonstrated ability to develop and implement long-term strategic plans.
• Proven success in managing large accounts and closing high-value deals.
• Familiarity with Zambia’s alternative energy market, including its regulatory and economic landscape.
• Experience in alternative energy sectors, including solar, wind, or biomass, is a strong advantage.

Technical Competencies
The following are the minimum technical competencies for the role:-

• Proficiency in strategic planning tools, digital marketing platforms, and CRM software.
• Strong expertise in market research, data analysis, and reporting.
• Advanced project management skills, with the ability to manage complex, cross-functional initiatives.

Individual Competencies

• The following are the minimum individual competencies for the role:-Exceptional communication and negotiation skills, with a talent for influencing decision-makers.
• Visionary leadership with the ability to inspire and guide teams.
• Highly adaptable to fast-changing environments and market conditions.
• Analytical Thinker, Skill in interpreting data to make informed decisions.
• Networking. Proven ability to build and leverage professional relationships.
• Results-Oriented. Focused on achieving measurable business outcomes.

Why Join Us

This is a senior role in the organization which equally calls for senior level marketing skills and experience. The role in the client company provides an opportunity:-

• To be part of an organization which is a Global player in renewable energy solutions production, transmission and sales.
• To be part of a pioneering team driving renewable energy adoption in Zambia.
• To Work in a dynamic and collaborative environment.
• To be accorded an opportunity to shape the future of energy sustainability in the Zambia.