DIGITAL MARKETING & CREATIVE SPECIALIST
PremierCredit is Zambia’s leading and fastest growing International financial technology (fintech) company operating in emerging markets in Southern Africa. The company operates an online microlending and Investment platform for small businesses and individuals, making financial services inclusive, accessible, and affordable.

As part of our expansion plan, we are inviting applications from suitably qualified, experienced, ambitious, self-motivated individuals to apply for the position of Digital Marketing & Creative Specialist.

JOB BRIEF

The Digital Marketing and Creative Specialist is responsible for developing and implementing digital marketing strategies, creating engaging content, and producing visually appealing designs across various channels. This role requires expertise in digital marketing, content creation, and graphic design to enhance brand awareness, drive traffic, and increase engagement. The specialist will manage online advertising campaigns, analyze performance metrics, and provide insights for improvement. Additionally, the role involves creating and managing content calendars, writing and editing copy, and ensuring all designs are consistent with the company’s brand identity. The specialist must stay updated with industry trends, manage multiple projects simultaneously, and collaborate with other departments to deliver creative solutions.

Key Duties and Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and increase engagement.
• Manage and optimize online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Analyze and report on digital marketing performance metrics, providing insights and recommendations for improvement.
• Conduct market research to identify trends and opportunities in the digital space.
• Create engaging and relevant content for social media, blogs, email campaigns, and other digital platforms.
• Develop and manage content calendars to ensure consistent and timely delivery of content.
• Collaborate with the marketing team to brainstorm and develop new content ideas that align with the company’s objectives.
• Write, edit, and proofread copy for various marketing materials.
• Design visually appealing graphics for print media, social media, national TV, billboards, and other marketing channels.
• Use photo-editing software to enhance and manipulate images to achieve desired results.
• Ensure all designs are consistent with PremierCredit’s brand identity and guidelines.
• Produce mock-ups and design prototypes to communicate ideas and concepts effectively.

General Responsibilities

• Stay updated with the latest trends in digital marketing.
• Manage multiple projects simultaneously, ensuring timely delivery and adherence to deadlines.
• Collaborate with other departments to understand their marketing needs and deliver creative solutions.
• Participate in brainstorming sessions to share new perspectives and ideas.

REQUIREMENTS

• Proven experience in digital marketing, content creation, and graphic design.
• Strong portfolio showcasing design skills and creative thinking.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
• Proficiency in design and photo-editing software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Strong attention to detail and a keen eye for aesthetics.
• Exceptional time management and organizational skills.
• Ability to work independently as well as collaboratively in a team setting.
• Creativity and innovation in developing new marketing and design concepts.