JOB TITLE: Digital Marketing and Communication Specialist

Responsibilities

• Plan and execute all digital marketing, database, email, social media and display advertising campaigns
• Design, build and run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop relationships with key stakeholders, both internal and external.
• Writing, reviewing and revising product requirements and specifications
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Lead marketing plans, advertising, direct marketing and campaigns
• Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies

Minimum Education and Experience

• Bachelor’s Degree in Marketing or related discipline
• 3+ years’ experience in a marketing role and a reference of observable digital and marketing collateral where work was done by the candidate.

Skills

• Strong organization and prioritization skills
• Proficiency with Google Analytics and web analysis tools
• Ability to work well in a fast-paced, collaborative environment
• Excellent analytical, communication and presentation skills
• Must be conversant with Graphic Designing and IT;
• Must have above standard writing and communication skills;
• Has project management skills and can manage a diverse portfolio of clients;
• Must be an appropriate person to lead a team as a brand ambassador;
• Should be confident in working with IMDD files;
• Extensive experience in Software Development.
• Should have at least managed one successful corporate project.
• Presentation skills (Great oral presentation and communication skills are a must)