JOB ADVERTISEMENT: DIGITAL MARKETING AND BRAND SPECIALIST

The company is an International digital lending fintech operating in emerging markets and launched operations in Zambia in 2023. We offer modern online micro lending services to private individuals in the most convenient way. Successful development of Avofin has been underpinned by custom-made in-house advanced AI-technology, exceptional customer experience, efficient loan portfolio management and robust capital structure.

Due to further expansion, we are inviting suitably qualified ambitious, experienced, self-motivated individuals to apply for the position of Digital Marketing & Brand Specialist

JOB BRIEF

As a Digital Marketing & Brand Specialist in a fintech company, your primary responsibility will be to develop and execute digital marketing strategies to enhance the company’s brand presence, drive customer acquisition, and support business objectives. You will play a crucial role in creating compelling digital content, managing online campaigns, and analyzing data to optimize marketing efforts. Your expertise in digital marketing, branding, and analytics will be essential in promoting the fintech company and engaging its target audience effectively.

Key Responsibilities:

Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with the company’s overall marketing and business objectives. Identify target audience segments, define key messaging, and select appropriate digital channels to reach and engage potential customers.

Brand Management: Ensure consistent brand messaging and visual identity across all digital platforms and marketing collateral. Develop brand guidelines and enforce brand standards throughout the organization. Continuously monitor and improve brand perception and awareness.

Content Creation: Create compelling and engaging digital content, including website copy, blog posts, social media content, email campaigns, and video scripts. Collaborate with internal stakeholders to gather information and insights for content development.

Social Media Management: Manage and maintain the company’s social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Develop content calendars, schedule posts, monitor engagement, and respond to customer inquiries and comments.

Search Engine Optimization (SEO): Optimize website content, meta tags, and other elements to improve organic search engine rankings and drive website traffic. Stay updated on SEO best practices and implement strategies to increase online visibility.

Paid Advertising Campaigns: Plan and execute online advertising campaigns across various platforms, such as Google Ads, social media ads, and display networks. Monitor campaign performance, analyze metrics, and optimize campaigns to maximize return on investment (ROI).

Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads, engage customers, and promote product offerings. Create compelling email content, design templates, and monitor campaign performance metrics.

Analytics and Reporting: Utilize web analytics tools, such as Google Analytics, to track and analyze website traffic, user behavior, conversion rates, and other key performance indicators (KPIs). Provide regular reports on marketing performance and insights for continuous improvement.

Market Research and Competitor Analysis: Conduct market research to identify industry trends, customer needs, and competitive landscape. Stay updated on fintech industry developments and emerging marketing techniques to drive innovation and competitive advantage.

Collaboration and Stakeholder Management: Collaborate with internal teams, including product management, sales, and customer support, to ensure alignment and integration of marketing efforts. Liaise with external agencies and vendors to support marketing initiatives when necessary.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

Proven experience (typically 3+ years) in digital marketing, branding, or a related role within the fintech industry.

In-depth knowledge of digital marketing strategies, techniques, and tools.

Strong understanding of branding principles and ability to maintain brand consistency.

Proficiency in content creation for various digital platforms, including web, social media, and email.

Experience with social media management and advertising platforms.

Familiarity with SEO best practices and strategies.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Proficiency in using web analytics tools, such as Google Analytics.

Excellent written and verbal communication skills.

Creativity and ability to think outside the box to develop innovative marketing campaigns.

Strong project management and organizational skills.

Familiarity with fintech products, services, and industry trends.

Ability to work independently and as part of a team in a fast-paced, dynamic environment.