Role Overview:

As a Digital Marketing Associate, you’ll play a crucial role in promoting our brand, engaging with our audience, and driving growth. We’re looking for a creative and data-driven individual who can leverage social media platforms to amplify our message and connect with potential customers.

Responsibilities

Content Creation: Develop and execute digital marketing campaigns; create engaging content for social media, blogs, and email marketing.
SEO and SEM: Optimize website content for search engines; manage pay-per-click advertising campaigns.
Analytics and Reporting: Monitor and analyze digital marketing metrics, prepare reports on campaign performance, and adjust strategies based on data insights.
Social Media Management: Manage social media accounts, respond to inquiries, engage with followers, and develop strategies to increase social media presence.
Email Marketing: Design and execute email marketing campaigns, manage subscriber lists, and analyze email performance.

Qualifications

Proven experience in digital marketing or social media management.
Portfolio showcasing created content such as graphics, videos, or blog posts.
Proficiency in social media management tools (e.g. Hootsuite, Buffer)
Strong understanding of SEO, SEM, and content marketing strategies.
Excellent written and verbal communication skills.
Passion for renewable energy and sustainability.
Bachelor’s degree in Marketing, Communications, or related field is an added advantage, not a must.

How to Apply – Digital Marketing Associate:

Ready to be our Digital Marketing Associate? We want to see your creativity and skills in action! Complete the task below to apply:

Task: Creative Brief for Digital Marketing Associate Application

Objective: Create a creative brief for a digital marketing campaign aimed at promoting the value proposition of a real or imaginary company of your choice in Zambia.

Instructions:

a)     Campaign Overview: Summarize the campaign’s purpose and goals. Explain what you aim to achieve with this campaign (e.g., increasing brand awareness, driving website traffic, generating leads).

b)     Target Audience: Define the primary audience for the campaign. Include demographic and psychographic details that are relevant.

c)     Key Messages: Outline the main messages you want to communicate through the campaign. What are the key points you want the audience to remember about the company and its value proposition?

d)     Creative Concepts: Describe your creative ideas for the campaign. This could include themes, slogans, visual styles, and types of content (e.g., videos, infographics, blog posts).

e)     Channels and Tactics: Identify the digital platforms and channels you will use to execute the campaign (e.g., Facebook, Instagram, LinkedIn, email marketing). Explain why these channels are suitable for reaching your target audience.

f)      Metrics for Success: Define how you will measure the success of the campaign. Include specific metrics (e.g., engagement rates, click-through rates, conversion rates) and explain how you will track and analyze these metrics.

g)     Optional Video Component: Create a short video (1-2 minutes) explaining your passion and why you are the right fit for the role of Digital Marketing Associate at Pamasola Resources.

Include the Following:

Briefly introduce yourself and mention your relevant experience. Showcase why renewable energy and sustainability matter to you
Highlight any creative marketing campaigns you’ve been involved in.
You can use any video creation tools you are comfortable with.

1.5.Evaluation Criteria:

a)     Clarity and Coherence: Is the brief well-organized and easy to understand? Are the campaign goals and objectives clearly defined?

b)     Creativity and Innovation: Does the candidate present unique and creative ideas? Are the proposed concepts engaging and likely to capture the target audience’s attention?

c)     Relevance to Target Audience: Does the candidate demonstrate a good understanding of the target audience? Are the strategies and messages tailored to the audience’s needs and preferences?

d)     Strategic Thinking: Does the brief include a well-thought-out plan for achieving the campaign goals? Are the chosen channels and tactics appropriate for the campaign objectives?

e)     Content Quality: Is the sample content (e.g., graphics, videos, blog posts) high-quality and compelling? Does the content align with the value proposition of the mentioned company?

f)      Metrics and Measurement: Does the candidate provide clear and relevant metrics for measuring campaign success? Are the proposed methods for tracking and analyzing these metrics practical and effective?

g)     Video Introduction (if included): Does the candidate effectively introduce themselves and explain why they are a good fit for the role? Is the video engaging, professional, and well-produced? Does the candidate demonstrate a genuine interest in renewable energy and sustainability? How well the candidate conveys enthusiasm for the role?