10 Sep 2024

Digital Marketing Associate at Gs Cash Advance Limited

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Job Description


Digital Marketing Officer Overview: A Digital Marketing Officer is responsible for planning, executing, and monitoring digital marketing campaigns across various channels, such as social media, email, display advertising, and website content.

Key responsibilities include: Campaign Planning: Developing and executing digital marketing strategies to promote a company’s brand, products, and services.

  • Manage and optimize lead generation tools to maximize the quality and quantity of leads.
  • Collaborate with the IT and Sales teams to integrate and synchronize digital tools with our existing systems.
  • Monitor and analyze the performance of online applications and lead generation efforts, providing regular reports and insights.
  • Monitor and respond to online enquiries on various digital platforms available.
  • Implement strategies to improve user experience and conversion rates.
  • Stay updated with industry trends and best practices in digital marketing and financial technology.
  • Oversee the entire process of online loan applications to ensure a seamless customer experience.
  • Channel Management: Overseeing and managing multiple digital marketing channels, including social media, email, Google Ads, and website content.
  • Content Creation: Creating and uploading copy to websites and other platforms, optimizing images, and ensuring a consistent marketing message.
  • Analytics and Reporting: Providing accurate reports on the Return on Investment (ROI) of marketing campaigns to demonstrate their effectiveness.
  • Team Leadership: Working with a small team of marketing professionals, offering guidance and direction.
  • Budget Management: Developing and managing the marketing division’s budget.
  • Designing and overseeing all aspects of the digital marketing department, including the marketing database, email, and display advertising campaigns.
  • Developing and monitoring campaign budgets.
  • Planning and managing social media platforms.
  • Preparing accurate reports on the overall performance of marketing campaigns.
  • Coordinating with advertising and media experts to improve marketing results.
  • Identifying the latest trends and technologies affecting the industry
  • Evaluating key metrics related to website traffic, service quotas, and target audience engagement.
  • Brainstorming new and innovative growth strategies with the team.
  • Overseeing and managing contests, giveaways, and other digital projects.

Job Requirements:

  • Bachelor’s degree in marketing or a relevant field.
  • A minimum of 5 years of experience in digital marketing or advertising.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and project management skills.
  • Familiarity with financial services and online application processes is a plus.
  • A solid understanding of HTML, CSS, and JavaScript.
  • Highly creative with strong analytical abilities.
  • Excellent communication and interpersonal skills.
  • Up-to-date with the latest trends and technologies in digital marketing
  • Key Skills: Digital marketing strategy, campaign planning, channel management, content creation, analytics, reporting, team leadership, budget management, CRM, growth marketing, and project management.
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Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 15th September, 2024.




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