Reports into: SHF Customer Facing Squad

Main Purpose

• Showcase Bayer value propositions and train partners and smallholder farmers on the ground
• Create demand for Bayer solutions via physical showcases and demos as well as support for digital channels
• Build Bayer and Dekalb brand value proposition in the region

Key Tasks & Responsibilities

• Deliver the mission for the region together with the customer facing squad
• Jointly manage and contribute to the regional P&L with the customer-facing team
• Ensure that the regional 90-day sales goals including budget are achieved
• Support to identify most strategic farmer groups, coops and retailers in the squad’s territory.
• Co-develop annual regional sales and campaign plans for the region with the team
• Establish demand generation trials and events on the ground aligned with regional plan
• Conduct trainings and support Demo Attendants, VBAs lead farmers and partners
• Plan and execute show and tell demos, Side by Side and demos and community demos
• Planning and execution of field days, farmer days and Agri show demos in territory
• Provide agronomic support directly to farmers, farmers groups and retail channel.
• Handle basic customer complaints and escalate complex issue to crop system agronomist
• Coordinate seasonal demand creation workforce and partners
• Identify business opportunities and develop strategies to capture them.
• Identify volume and market share gaps/trends and feed into regional strategy
• Keep track of competitors activities and market changes and feed back to supporting units

Key Working Relations

• Cluster Customer Facing Squad Lead
• Customer Facing Squad (incl. digital / customer interaction / retail/ other regions
• Value Proposition Unit Support Squad
• Com Ops Unit Support Squad
• Partnership KAM and Tender Liaison / (new business squad)
• Farmers, VBAs, Stakeholders, Channel & Business Partners

Qualifications & Competencies

• University Degree in Agriculture, preferably in seed or crop protection
• Relevant experience in crop agronomy, seeds and pest control practices
• Solid technical knowledge of varied agricultural practices and agronomic practices and understanding of local market environment.
• Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
• Ability to collaborate/communicate with and develop internal and external partnerships.
• Ability to work well in smallholder farmer markets.
• Highly motivated, creative, dynamic, and well organized.
• Proficiency in English and Kiswahili languages essential to facilitate communication at the official and ground levels
• Valid driving license – Class G (Motorcycle)