COMMUNICATIONS OFFICER

Purpose of the Job

Reporting to the Communications Manager the job holder works with various departments to maintain a thorough understanding of business dynamics and identifying the most important information to communicate, and monitors trends and stays abreast of related developments to ensure the timeliness of the content and success in implementing effective communication strategies to drive customer growth and favorable Company image.

Statements of Main Accountabilities

• Implements strategic corporate communications function by operationalization of Company policies, strategies and plans.
• Implements Annual plans by cascading them into quarterly implementation plans.
• Implements media relations strategy by creating content in print, broadcast and online media or submission to Communications Manager.
• Manages social media platforms, both internal and external, by analyzing and reporting on trends and proposed interventions to Communications Manager.
• Creates content for all major events of the company by preparing articles and photographs for submission to Communications Manager
• Creates information hubs and branding materials for use to plan, organize and co-ordinate effective representation of the Company at all shows and exhibitions to portray a good company image to the public.
• Liaises with media institutions and arranges for interviews and features.
• Produces Implementation plans for advertising, marketing and sales promotion
• Assists the Manager Communications in managing activities of the department to ensure maximum utilization of resources for efficiency, effectiveness of the communications functions
• Prepares advertisements on behalf of the originating Department for insertion in newspapers, Television or specialized magazines or publications
• Designs and compiles art works for flyers, posters, calendars, or billboards.
• Analyzes and keeps a record of branding requirements (Offices, Vehicles, Billboards) and plan for action.
• Examines daily media report by scrutinizing news articles and TV releases to isolate and attend to any piece of news of interest or possible impact on MWSC
• Compiles the news items for the MWSC newsletter and updates Website continuously to ensure up to date and useful information to the public.

Knowledge and Skill Requirements:

• Grade 12 Certificate with 5 ‘O’ Levels or higher acceptable at a university awarding a BA/BSc Degree qualification or equivalent
• Degree in Public Relations, Mass Communications/Journalism/Media Studies
• 2 to 4 years’ experience