Our client whose aim is to create greater shared opportunities for the business and the communities they serve across the value-chain is looking to hire a Commercial Excellence Director.

Key Responsibilities:

Portfolio and Category/Channel Strategy

• Develop Local Integrated Portfolio Strategy, enabling optimal choices for sustainable growth, efficient DME allocations, and category profitability improvement, synergized with other teams.
• Co-Develop Country Commercial Strategy, informing it with country insights, ensuring consumer/shopper/customer focus.

Channel Mix Strategy

• Create Local Channel Strategy, developing and implementing this strategy supported by an efficient Commercial Policy, and ensuring alignment with sales teams.
• Secure Alignment in all relevant areas the portfolio, and channels.
  Investment Strategy (Trade Investment/DME/Assets).
• Manage Country Budget, overseeing and managing optimal allocation of resources.
• Optimize Trade Investment, improving ROI through optimal promo strategies, monetizing market insights, and capturing relevant SOP.

Shopper and (Omni)Channel Management

• Execute Customer Marketing Initiatives, delivering commercialization and customer marketing initiatives, including trade programs and in-store materials for best-in-class execution.
• Support Customer Teams by assisting team members with bespoke shopper programs, promo management, and category management.
• strategies and tactics and monitoring effective execution.

New Products Management

• Integrate New Products incorporating them into the portfolio strategy, ensuring they align with overall commercial objectives and channel strategies.

Promo Management

• Coordinate End-to-End Promo Management, overseeing promo management processes, ensuring effective promo accreditation and implementation.
• Optimize Promo Strategies utilizing market insights to develop optimal strategies that improve ROI.

Commercial Policy

• Develop and Implement Commercial Policy, maintaining and continuously improving policies that support channel strategy and drive efficient market operations.

Commercial Capability Development

• Build Commercial Excellence Capability by developing capabilities and insights to inform commercial choices and measure their impact and success.
• Ensure Team Capability Development by focusing on commercial excellence and ensuring growth, retention, and acceleration.

Requirements

• Bachelor’s Degree in both Marketing / Trade marketing and Commercial excellence.
• Proven experience in leading a Commercial role for at least 7 years.
• Track record of strategy design and delivery, annual marketing calendars planning and deployment.
• Track record of new product launches (excluding product development) and national consumer promos / platforms in-store execution.
• Frontline experience is highly encouraged.
• Full understanding and co development of country commercial strategy, cross-functional implications and interdependencies.
• Full understanding of country topline and margins performance drivers.
• Gravitas: confidence, authority, and presence that commands respect and influence within the organization.
• Strong understanding of commercial finance, industry and competition.
• Strong knowledge of beverage products and brands, strong trade marketing (shopper, customer, omni-channel) expertise.
• Customer focus and strong project management skills.
• Strong understanding of category / product P&L, different financial models and relevant product P&L performance drivers.
• Good awareness of commercialization process at a country and group level
  Stakeholders’ management and alignment.
• Exceptional business acumen and learning agility.