Description

ROLE PURPOSE

• Develop marketing campaigns with intent of generating sales, customer acquisition to sufficiently support the attainment of sales/commercial objectives.
• Manage development and implementation of marketing strategies targeting to satisfy customer needs by tailored crops solutions
• Create and implement the product strategies and marketing plan and manage the range for a given portfolio to maximise profitable growth
• Develop and communicate, branding, positioning, pricing framework, generic defence, and launch packages to direct & support territorial implementation
• Maintain 5 year crop and product forecasts for the BA
• Provide marketing arguments & support the sales team and support technical team with product life cycle management
• Monitor and analyse competitor, market and channel trends and customer behaviour
• Contribute to Regional meetings and strategy development
• Constantly monitor marketing budget to ensure spend is within budget

Accountabilities

• Work with advertising/media agencies to identify and conceptualize campaign strategies
• Develop marketing strategies to increase share of wallet at farm level
• Support KAMs with developing key messages to drive SYT and SAA portfolio
• Support selected distributor with selling stories for key products and marketing support material
• Successfully launch Syngenta NPIs, SAS portfolio, come up with prelaunch, launch and post launch strategies which will be approved by management.
• Utilize customer insights & market data to produce quality content for execution
• Devise campaign timelines and schedule
• Work closely with Head of Commercial (Sales &Marketing) for effective campaign execution, on schedule and on budget, and measuring the ROI
• Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary
• Oversea the quality of content created by copywriters and designers to ensure the brand identity is adhered to (strictly following Syngenta guidelines)
• Regularly generate competitor and market data to support management decision making
• Manage all marketing tools – I plan, 6 th Grain, SFDC for effective campaign execution ensure quality data in inputted to the tools for good decision making.

Qualifications

KNOWLEDGE SKILLS & EXPERIENCE:

Critical Knowledge

• BSc/BA Commerce, Marketing – Chartered Institute of Marketing or Equivalent , or any university Degree. MBA added advantage.
• Critical Knowledge: Deep understanding of the target market, market trends, products and solutions; with an appreciation of marketing roll outs – B2B and B2C
• Critical Skills: Project management exposure with talent for working under pressure, first-hand knowledge of above the line , below the line and through the line campaign executions.
• Critical Experience: Over 4 to 6 years experience in participation in undertaking successful/simultaneous campaigns, compelling content creation, working knowledge of the media and advertising agencies. Project management exposure is a must.

Other Behaviours Critical For The Role

• Critical thinker and excellent problem-solving skills
• Good interpersonal and report writing skills
• Good listener and team player

Primary Location

ZMB-Lusaka-Lusaka

Job

Marketing & Commercial Strategy