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11 Feb 2021

Business Analyst at ZCAS

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Job Description

Reports to: Business Development Manager

Purpose of the Job: To manage a marketing information system and to provide business intelligence services to the Business Development department through regular desk and field research and other assignments.

Main Responsibilities

  • collects data using surveys, focus groups, questionnaires, opinion polls and study of
    published reports
  • conducts research and analyses data to identify and define marketing audiences
  • Presents findings to management and clients through charts, graphs, and other visual
    means to help them make informed decisions about product introductions,
    modifications, and marketing campaigns
  • Interprets data collected, organizing it into statistical tables and reports
  • Compiles and distributes financial and statistical information to management
  • Maintains a continuous update of industry trends and of competitors
  • Evaluates the effectiveness of marketing activities and strategies

Qualifications and Experience

  1. Grade 12 Certificate with Five (5) credits or better including English and
  2. Bachelor’s degree or equivalent in Economics, Business Administration or Marketing
  3. At least three (3) years’ experience in a large organization with proven track record of
    research work
  4. Masters degree will be an advantage

Skills and Attributes

  • Data collection
  • Data analysis
  • Report writing and presentation
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Method of Application

Interested qualified persons should address their applications to:

Registrar and Board Secretary


Dedan Kimathi Road

P.O.BOX 35243


[email protected]

Enclose certified photocopies of academic and professional qualifications, National Registration Card and detailed signed curriculum vitae. Closing date for receipt of applications will be 19th February, 2021.


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