About Biliam Works

Biliam works limited is a dynamic and growing company specializing in the supply of spare parts and servicing for heavy equipment. We pride ourselves on our commitment to delivering high-quality products and exceptional customer service. As we expand our operations and establish our marketing department, we are seeking a talented and motivated Marketing Officer to drive our marketing efforts.

About the role:

As Marketing Officer at Biliam, you will play a pivotal role in establishing and implementing marketing strategies to promote our products and services. This is an exciting opportunity to shape the company’s marketing initiatives from the ground up. Your responsibilities will include conducting market research, developing marketing campaigns, creating content, and analyzing marketing performance. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and a passion for driving business growth.

Key Responsibilities:

Develop and execute marketing strategies to enhance brand visibility and drive customer acquisition.
Conduct market research to identify target markets, customer preferences, and competitive trends.
Create and manage digital marketing campaigns across various platforms, including social media, email marketing, and search engine marketing.
Monitor and analyze marketing campaign performance using relevant analytics tools and adjust strategies as needed to optimize results.
Collaborate with the sales team to develop effective promotional materials, such as brochures, presentations, and sales collateral.
Create engaging and compelling content for marketing materials, websites, blogs, and social media channels.
Coordinate and participate in industry events, trade shows, and exhibitions to showcase our products and services.
Build and maintain relationships with key stakeholders, including customers, suppliers, and industry partners.
Stay updated on industry trends and best practices to identify new marketing opportunities and keep the company at the forefront of the market.
Establish and maintain branding guidelines to ensure consistent messaging across all channels.
Monitor and manage the marketing budget to ensure effective allocation of resources.
Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in marketing roles.
Strong knowledge of marketing principles, digital marketing strategies, and industry trends.
Experience with social media management, content creation, and digital advertising platforms.
Proficiency in using marketing analytics tools to track and measure campaign performance.
Excellent written and verbal communication skills, with the ability to create persuasive content.
Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.
Creativity and an innovative mindset to develop unique marketing campaigns and initiatives.
Familiarity with the heavy equipment industry or related industries is a plus.
Compensation:

We offer competitive compensation, a supportive work environment, and opportunities for professional growth and development.