The Marketing & Communications Analyst is responsible for setting all aspects of the company’s marketing & communications function. This includes developing the company’s brand guidelines, its brand identity, communications standards, marketing strategies, communications, and advertising operations.

Marketing

• Act as strategic lead on all marketing efforts/activities
• Manage production of all marketing assets/collateral/ads
• Management of marketing campaigns across all channels
• Design and fit out of all physical locations
• Setting and enforcing brand standards
• Develop brand identity
• Develop brand guidelines
• Defend brand guidelines throughout the organization
• Manage all digital marketing efforts
• Manage our digital marketing strategy globally – including identifying channels, launching tests, partnering with regional teams, and directing our agency
• Create, deploy, and optimize digital marketing campaigns across platforms and in multiple languages
• Manage and execute our global retargeting strategy across platforms
• Report on effectiveness of paid media campaigns, including creative learnings
• Develop plans and forecasts for paid acquisition programs, enabling ROI optimization

Communications

• Setting communication standards
• Develop communication stands/policies
• Defend communication standards and policies throughout the organization
• Managing all PR activities
• Manage all external stakeholder communications
• Help drive stories that position Nkwashi and Explorer School as leading real estate and ed-tech companies respectively
• Use communications to reinforce the Nkwashi and Explorer School brand
• Develop and maintain relationships with reporters and influencers in all of our markets
• Advocate Explorer School and Nkwashi point-of-view on industry and relevant topics on education/academics, growing our profile as a thought leader among relevant stakeholders.
• Work closely with customers and the sales teams to build customer case studies, infusing their voices into campaigns, news announcements, and other activities.

Coordination

• Work with the sales team to ensure all interactions with customers comply with communication standards and the set company “voice”
• Work with client management to ensure all interactions with customers comply with communication standards and the set company “voice”
• Work with Growth team to ensure company’s growth goals are attained

Key Competences

• Clear thinking
• Critical thinking
• Analysis
• Strong communication skills

Qualifications

• BA or BS degree in a Marketing, Communications or a related field
• You may or may not have design skills, but you have an eye for beautiful aesthetics and must be pedantic about good communications
• Strong interest in technology/startups

3  years work experience is required