Location: Lusaka, Zambia (in-office / field) | Type: Full-time | Reports to: CEO

About Vroom

Vroom is building Africa’s most complete ride-hailing platform with a 100% digital focus. We’re launching in Zambia in November 1, 2026, with our Lusaka office serving as the continental headquarters.

The Role

You’ll own how Zambia first hears about Vroom and how riders and drivers stay engaged after launch — campaigns, partnerships, and community presence.

Key Responsibilities

• Plan and execute Vroom’s Zambia launch marketing across digital, radio, and on-ground channels

• Manage Vroom’s social media presence (Facebook, Instagram, TikTok, and WhatsApp)

• Build partnerships with businesses, malls, universities, hospitals, and transport hubs

• Design rider and driver promotions, referral campaigns, and loyalty offers

• Build relationships with local press, influencers, and community organizations

• Run on-ground activations alongside the field service team

• Track campaign performance and marketing spend against targets

Compensation

• Competitive monthly base salary

• Up to 100% of annual base salary in performance bonus, based on meeting rider growth, driver growth, and partnership targets

Minimum Qualifications & Skills

• 5+ years in marketing, communications, partnerships, or community management

• Deep familiarity with the Zambian social and media landscape

• Comfortable across digital content, PR, and in-person activation

• Bachelor’s degree in Marketing, Communications, or Business required; Master’s a plus

• Portfolio or examples of past campaigns a strong plus

• Fluent in English and at least two Zambian languages