Job Title: Marketing Specialist

Department/Unit: Healthcare Federation of Zambia (HFZ)
Location: Lusaka, Zambia
Duration: One year, with the possibility of renewal based on performance and availability of funds
Reports to: Finance and Operations Manager

Background:

• Coalition Health Zambia seeks to employ a Marketing Specialist to be seconded to HFZ.
• HFZ is a national umbrella body for the private health sector, representing over 200 private hospitals, clinics, pharmacies, laboratories, and health product suppliers.
• The Marketing Specialist will oversee all aspects of member engagement, marketing, and event planning for HFZ.

Key Responsibilities (Key Result Areas):

1. Membership Management
   • Recruit new members and maintain the membership database.
   • Develop and implement strategies to attract and retain members.
   • Communicate regularly with members to inform them about HFZ activities, benefits, and opportunities and provide necessary support and information.
   • Coordinate membership drives and campaigns to increase membership.
   • Address member inquiries and concerns promptly and effectively.
   • Conduct regular surveys and feedback sessions to understand member needs and improve service delivery.
2. Marketing and Communications
   • Develop and execute marketing plans to promote HFZ’s initiatives, programs, and events.
   • Manage HFZ’s brand identity and ensure consistent messaging across all platforms.
   • Develop marketing and promotional materials.
   • Create content for HFZ’s website, newsletters, social media, and other communication channels.
   • Work with media partners to enhance HFZ’s visibility and public relations efforts.
   • Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
   • Communicate with key stakeholders and partners to foster collaboration.
3. Events Planning and Management
   • Plan, organize, and manage HFZ’s events, including conferences, workshops, seminars, training sessions, and networking events, with support from Federation committees.
   • Coordinate event logistics, including venue selection, catering, audio-visual setup, and transportation.
   • Develop event programs and coordinate logistics for virtual and face-to-face meetings, including scheduling, preparing agendas, and taking minutes.
   • Work with speakers, sponsors, and partners to ensure successful event execution.
   • Evaluate event outcomes and provide recommendations for future improvements.
   • Make necessary travel arrangements for events and meetings.
4. Administrative Support
   • Provide administrative support to the CEO and other senior staff as needed.
   • Maintain accurate records of member information, event attendance, and marketing activities.
   • Prepare monthly activity plans, reports, and presentations for internal and external stakeholders.
   • Develop and manage budgets related to membership, marketing, and events.
   • Manage and respond to phone and email inquiries promptly and appropriately.
   • Prepare bids, grant applications, and proposals with the support of Federation committees.
5. Additional Duties
   • Support the design, marketing, promotion, and delivery of HFZ’s programs and services.
   • Ensure the effective implementation of programs that are aligned with HFZ’s strategic objectives.
   • Provide support in resource mobilization activities such as fundraising events.
   • Assist in developing and implementing policies and procedures for HFZ operations.
   • Perform other duties as directed and necessary for the role.

Qualifications:

• A minimum bachelor’s degree in marketing, communications, public relations, business administration, or a related field is required.
• A postgraduate diploma in public health, business administration, healthcare management, communications, marketing, or a related field will be an advantage.
• A member of the Zambia Institute of Marketing.

Experience:

• At least two years’ experience in business management, public health, healthcare, or marketing.
• Experience in public relations and communications is an advantage.
• Experience working with donors and development partners in health.
• Experience in new business development and implementing strategic visions.

Skills and Competencies:

• Excellent oral/verbal and written communication skills.
• Strong customer service skills.
• Creative thinking and problem-solving skills.
• Budgeting skills.
• Event planning and coordination.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Proficiency in computer applications and experience working with grants.