NICO Insurance Zambia Limited, a general insurance company, has been operating in Zambia since 1st October 1997, and has branches in Lusaka, Kitwe, Ndola, Livingstone and Chipata. NICO Insurance Zambia Limited is a member of NICO Group of Companies operating in Malawi, and Sanlam through Sanlam Allianz. The Company is now seeking to identify a suitably experienced and qualified individual to be engaged as Marketing and Public Relations Manager.

The Marketing and Public Relations Manager shall be responsible for creating demand for the NICO Brand and its products and services by developing brand communications and platforms in line with the Brand Positioning.

Main duties will include the following:

• Developing marketing strategy for approval.
• Developing and updating marketing campaigns in line with company business plans.
• Managing and monitoring all corporate marketing platforms such as website applications and social media platforms and ensures these are updated.
• Reviewing corporate communications received from external and internal companies for NIZA prior to broadcasting on marketing channels, including Traditional Channels, Websites and Social Media Platforms.
• Managing corporate branding visibility at all customer touchpoints across branches.
• Monitoring the design, production and distribution of branded company collateral in alignment with agreed marketing plans and the brand guidelines.
• Conducting market research
• Managing marketing campaign implementation process including objective development, media channel selection and optimization in line with the marketing plans.
• Writing Press Releases.
• Arranging interviews and assisting the media with the information on the company.
• Initiating, managing, and reviewing the company’s corporate social responsibility activities such as sponsorship and public donations activities.
• Planning events hosted or undertaken by the Company
• Reviewing and evaluating product adoption and usage trends and provides recommendations to EXCO through CEO to mitigate loss and/or optimize profitability.
• Making recommendations to improve customer engagement to the company.
• Participating in establishment of customer segmentation criteria in line with Business Strategy.

Requirements:

• First degree in Business Administration, Marketing, Sales or equivalent.
• Post Graduate Degree (such as an MBA)
• 6 years’ experience in Customer Experience, Marketing, Branding, Sales, Product Development or similar.
• 2 years’ experience at supervisory role.
• Ability to lead, develop, manage and empathise with employees to ensure achievement of goals.
• Excellent verbal and written communication and ability to present complex situations.