As Digital Lead & Marketing Coordinator, you will play a pivotal role in supporting the Marketing Director, managing administrative aspects of marketing tasks and overseeing the Digital Marketing for the company. This position requires meticulous organization, efficient task management, and effective communication skills. The successful candidate will be responsible for overseeing various responsibilities, including digital marketing, content management, influencer stays, OTA management, performance metrics, copywriting, coordination with designers and social media campaigns.

Duties and Responsibilities:

1. Administration:

• Manage the marketing email address and serve as the first point of contact for external inquiries.
• Respond to administrative requests for images, videos, rates, documents, and information.
• Streamline marketing deadlines and workflow tasks using project management platform, forwarding requests to the appropriate team members as per Marketing Director’s priorities.
• Take meeting notes and assign actionables to team members on behalf of the director.
• Maintain and coordinate the Marketing Calendar using project management platform, ensuring awareness of upcoming awards, content opportunities, and deadlines.
•  Assist Marketing Director with any tasks needing urgent attention.

2. Digital Marketing Management:

• Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads/sales.
• Plan and execute all digital marketing spend, including SEO/SEM, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with external agency and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

3. Content Management:

• Organize and manage marketing assets in Dropbox, including press kits, marketing folders, images, videos, and lodge documents.
• Collect and file content or information from lodges, sharing it with the marketing team weekly for social media and newsletters.
• Ensure all OTAs are up to date and report on ranking and review progress to the director.
• Ensure all content is up to date on affiliate sites.
• Follow up with lodge managers on check-out emails.

4. Influencer Stays: 

• Proactively identify influencers and manage influencer requests, obtaining approval from the Marketing Director.
• Actively seek complimentary influencers or facilitators that have a big following who can complement the organizations properties with revenue management and generation (i.e. Photographic Safaris, wellness retreats)
• Coordinate stays or any complimentary arrangements with Reservations.
• Measure the return on investment (ROI) of stays and report findings to the Marketing Director.
• Follow up on influencer deliverables.

5. Performance Metrics Management:

• Assist in tracking and reporting key performance indicators (KPIs) for the marketing and sales teams, delivering a monthly report on all marketing activity alongside the external agency.

6. Specials:

• Coordinate local sales special placements and ads with the Graphic Designer on behalf of the Marketing Director.

7. Newsletters

• Manage & coordinate newsletters on behalf of the Marketing Director

8. Copywriting and PR:

• Proactively seek PR and media opportunities.
• Reach out to agents with content for their websites.
• Submit content to Partners to ensure a constant flow in their marketing.
• Assist with newsletter copywriting.
• Provide copywriting support as requested by the Marketing Director.

9. Social media & Campaigns:

• Support the Social Media Manager on all social accounts.
• Engage in community management on social media.
• Collaborate with the marketing team to brainstorm creative campaigns.
• Manage Ad Budget for Digital Marketing
• Assist with video editing / reels where required.

Knowledge, skills and abilities

1. Proven work experience in hospitality/tourism industry
2. Lead generation and nurturing
3. Strong presentations skills
4. Market research and analysis
5. Problem solving
6. Cold calling
7. Strong communication skills
8. Relevant computer software skills
9. Excellent active listening and negotiation skills

Qualifications and Requirements

1. Diploma/Degree in Sales and Marketing
2. Ability to work with minimum supervision
3. Ability to work alone and in a team when required
4. Self-discipline, high motivation and a sense of responsibility