Digital Marketing Officer Overview: A Digital Marketing Officer is responsible for planning, executing, and monitoring digital marketing campaigns across various channels, such as social media, email, display advertising, and website content.

Key responsibilities include: Campaign Planning: Developing and executing digital marketing strategies to promote a company’s brand, products, and services.

• Manage and optimize lead generation tools to maximize the quality and quantity of leads.
• Collaborate with the IT and Sales teams to integrate and synchronize digital tools with our existing systems.
• Monitor and analyze the performance of online applications and lead generation efforts, providing regular reports and insights.
• Monitor and respond to online enquiries on various digital platforms available.
• Implement strategies to improve user experience and conversion rates.
• Stay updated with industry trends and best practices in digital marketing and financial technology.
• Oversee the entire process of online loan applications to ensure a seamless customer experience.
• Channel Management: Overseeing and managing multiple digital marketing channels, including social media, email, Google Ads, and website content.
• Content Creation: Creating and uploading copy to websites and other platforms, optimizing images, and ensuring a consistent marketing message.
• Analytics and Reporting: Providing accurate reports on the Return on Investment (ROI) of marketing campaigns to demonstrate their effectiveness.
• Team Leadership: Working with a small team of marketing professionals, offering guidance and direction.
• Budget Management: Developing and managing the marketing division’s budget.
• Designing and overseeing all aspects of the digital marketing department, including the marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing social media platforms.
• Preparing accurate reports on the overall performance of marketing campaigns.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting the industry
• Evaluating key metrics related to website traffic, service quotas, and target audience engagement.
• Brainstorming new and innovative growth strategies with the team.
• Overseeing and managing contests, giveaways, and other digital projects.

Job Requirements:

• Bachelor’s degree in marketing or a relevant field.
• A minimum of 5 years of experience in digital marketing or advertising.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Familiarity with financial services and online application processes is a plus.
• A solid understanding of HTML, CSS, and JavaScript.
• Highly creative with strong analytical abilities.
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and technologies in digital marketing
• Key Skills: Digital marketing strategy, campaign planning, channel management, content creation, analytics, reporting, team leadership, budget management, CRM, growth marketing, and project management.