Position Name: Marketing Executive for a Diagnostic Imaging Center – Kitwe

Job Summary:

The Marketing Executive plays a crucial role in promoting our diagnostic imaging centre’s services, enhancing brand visibility, and driving patient engagement. This position involves creating and executing marketing strategies, collaborating with cross-functional teams, and analyzing campaign performance.

Responsibilities:
1. Campaign Development:
– Develop and implement marketing campaigns to attract patients, referring physicians, and healthcare providers.
– Create compelling content (blogs, social media posts, newsletters) highlighting our imaging services, technology, and patient care.

2. Digital Marketing:
– Manage the centre’s website, ensuring accurate and up-to-date information.
– Optimize SEO, SEM, and social media channels to increase online visibility.
– Monitor online reviews and respond to patient feedback.

3. Physician Outreach:
– Collaborate with referring physicians to strengthen relationships and promote our services.
– Organize educational events, webinars, and workshops for healthcare professionals.

4. Community Engagement:
– Represent the centre at local health fairs, community events, and networking opportunities.
– Build partnerships with local organizations, hospitals, specialist doctors, mining associations, schools, and all business stakeholders
5. Analytics and Reporting:
– Track marketing metrics (website traffic, conversion rates, ROI) and adjust strategies accordingly.
– Prepare regular reports for management, highlighting key performance indicators & weekly performance.

6. Brand Management:
– Maintain consistent branding across all channels.
– Ensure compliance with legal and regulatory guidelines in marketing materials.

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field, preferably with a Radiology background
– Experience in healthcare marketing preferred.
– Proficiency in digital marketing tools (Google Analytics, social media platforms).
– Excellent communication skills (written and verbal).
– Creative mindset and ability to think strategically.

Benefits:
– Competitive salary
– Quarterly Incentives based on the performance.
– Professional development opportunities

If you’re passionate about healthcare marketing and want to contribute to our centre’s growth, we’d love to hear from you!