Job Purpose

As the Business Development Manager, your primary responsibility will be to drive the growth of our business, identifying opportunities for new branch openings, and strategically positioning our services in key cities. You will play an important role in shaping the company’s market presence, brand awareness and ensuring our services reach individuals in need. Achieving goals to increase new business and grow current business, responsible for identifying sales prospects and leads, pitching and selling goods and services as well as maintaining good relationships with customers and users.

Key Responsibilities

Create internal structures for an efficient loan operations system that provides for seamless customer services satisfaction.
Prospect for potential new clients and turn this into increased business.
Ensure company’s target branding, corporate image making, planning and implementing promotional campaigns.
Present and develop new products (salary advances and Loans).
Work with a team to develop proposals that speak to the client’s needs, concerns and objectives.
Conduct comprehensive market research to identify potential and locations cities for branch expansion in the region.
Analyse demographic, economic, and competitive factors to determine market viability.
Managing budgets and prepare monthly and quarterly management reports for the Chief Executive officer.
Monitor recoveries to ensure loans disbursed are fully recovered. Create relationships with banks that support business.
Work closely with all relevant department when looking into branch expansions – scout locations, follow-up on Procurement quotes and tickets logged, investigate quotes if needed, ensure IT orders are in place by constant follow up.
Develop and implement a strategic plan for expanding our business through branch network.
Collaborate with cross-functional teams to align expansion efforts with overall business objectives.
Identify and prioritize target cities based on market potential and business goals.
Conduct on-the-ground assessments to determine the optimal locations for new branches.
Negotiate favourable terms for lease agreements.
Cultivate relationships with local authorities, community leaders, and business associations to facilitate smooth branch openings.
Collaborate with marketing teams to promote new branch launches and create local brand awareness.
Establish key performance indicators (KPIs) for branch expansion and monitor progress regularly.
Generate reports on market trends, competitor activities, and branch performance for leadership review.

Qualifications and Requirements

Bachelor’s degree in Marketing & Sales/Business Administration
Grade 12 School Certificate with 5 credits including English and Mathematics
3-5 years’ proven and well referenced work experience in Sales and relationship management at managerial level
Proven experience in business development, market expansion, or a similar role within the financial services industry.
Previous experience in Microfinance, financial services or insurance sector will be advantageous.
Excellent time management, analytical and organizational skills with a strong customer centric focus.
High degree of confidentiality required (Maintain confidentiality regarding all information being processed, stored, or accessed).
Approachable and team player with problem solving skills.
Excellent verbal and communication skills in English.